Digital Experience Designer. By means of strategy, product and graphic design, he strives to produce purely beautiful and effortless digital experiences to solve problems from different fields. At present, it has involved e-commerce, urban governance, mobility, public safety, electrical appliances, art education and other fields.
Design Theory Researcher. His research interests are in the fields of design ontology, design evaluation, interaction design theory, design history and philosophy in different cultures.
Taobao XR Retail Concept Design, Alibaba Group
Home & Decoration UX Design Guideline, Alibaba Group
Dasheng Cafe Brand Design, DS®CAFE
Zermattern Ski Brand Design, Zermattern
VR-Video Experience Design for Spatial Commodity, Alibaba Group
Automotive Aftermarket Service and Retail Experience Design, Alibaba Group
The Belt & Road Sino Germany Music Festival Poster Design, Deutsche Philharmonie
Tmall 11.11 Global Festival Shopping Guide Design, Alibaba Group
Algorithm Model of Visual Communication Design for Sub-crowd Marketing, Alibaba Group
The Belt & Road Sino Germany Music Competition Brand Design, Deutsche Philharmonie
The Price Design Guideline of Taobao App, Alibaba Group
T-island Social E-Commerce Concept Proposal, Alibaba Group
The Brands Site Design Guideline of Taobao and Tmall App, Alibaba Group
Tmall Consumption Activation Strategy Design, Alibaba Group
Luxury Brands Tmall E-Store Design (Case: Saint Laurent, Tod's), Alibaba Group
Volvo Front Steering System HMI Concept Design, Hfg Offenbach am Main
Economic Suspect Graph System Design, ECIC of Shanghai Police
ZUO Design Reviewing Platform Design, ZUO Design
GJ Transportation Corporation Identity System Design, Tongji University
Mark Travel Urban Tourism Application Design, Lanxi City Government, Zhejiang Province
Wecity Urban Governance Platform Design, Wuzhen Town Government, Zhejiang Province
Dongjiyu Ice Orange Wine Packaging Design, Shanghai YinXing Winery
Freshbox Smart Refrigerator Product Experience Design, Freshbox
Biotech Factory Signage System Design, Yonong Biotech Group
The Necessity and Possibility of Design
Efficiency-Oriented XR Design Principle for E-Retail Scenario
VR-Video Interaction and Technology Application in E-Retail Field
A Discussion on the Connotation of Design and Aesthetic Cognition
The Design Method of Brand's Customer Growth Product Based on AIPL Theory
The Theoretical Explanation of Proactive Interaction
Review of the Basic Concepts of Interaction Design
Research on The Evolvement of Theory and Method of Design Effectiveness Evaluation
i.The Double Pyramid Value Constitution of Design Effectiveness
ii.Three Basic Design Logics and Seven Types of Design Media
iii.Three Attributes of Design Effectiveness Evaluation Evidence
iv.The Dynamic Model of Design Effectiveness Evaluation
UGC Product Design Philosophy behind the Great Design Iteration of Instagram
The Changing Role of Design with Business History over Century
A Solution of Spatial Commodity Viewing based on Panoramic Video Technology, CXTA75463
A Optimization Solution of Quality Improvement and Size Reduction for Running Panoramic Video in Mobile App, CXTA83536
Visual Communication Design for Sub-crowd Marketing Based on Algorithm Model and Randomized Testing Method, CXTA74246
Automatic Coloring of Visual Elements based on Image Recognition, 100397686
Interaction Course Lecturer, Department of Industrial Design, China Academy of Art
UX Management Course Lecturer, Department of M.A., Tongji University D&I
Interaction Course Lecturer, Department of Industrial Design, Zhejiang University
Interview Host, Professor Group of Central Academy of Fine Arts, Alibaba Design Week
Host & Organizer, Alibaba Design Day × Tongji University D&I
Guest Speaker, Yineng.FM Podcast Vol.28
Interaction Course Lecturer, Shanghai ID Studio × Tongji University D&I
HMI Topic Speecher, Shanghai Dribbble Meetup
Best Lecture, College-Enterprise Cooperation Courses, Alibaba Group
IF Design Award, Multi-modal Product Presentation System, Mixed Media UX
Tech-Star, Annual Team Award, Chief Technology Organization, Alibaba Group
Best PM, Alibaba Design Week Organization
Best Innovation, Annual Team Award, Alibaba Design
Best Innovation, Annual Individual Award, Alibaba Design
Best New Designer, Annual Individual Award, Alibaba Design
Best New Designer, Alibaba Ace Design Award
Best Top 20 Apps, FreshboxTM, IXDC