© 2023 Keke LE Design
LE Keke

Digital Experience Designer. By means of strategy, product and graphic design, he strives to produce purely beautiful and effortless digital experiences to solve problems from different fields. At present, it has involved e-commerce, urban governance, mobility, public safety, electrical appliances, art education and other fields.

Design Theory Researcher. His research interests are in the fields of design ontology, design evaluation, interaction design theory, design history and philosophy in different cultures.

Experience
2017-23
Staff UX Designer, E-Retail Design, Alibaba Group
2016
Exchange Program Student, Interaction Design, Hfg Offenbach am Main
2014-17
M.A. Design Strategy and Management, College of Design and Innovation, Tongji University
Contact

le.keke@foxmail.com

86-183-2178-5026

Based in Shanghai

Work*Featured
2022

Taobao XR Retail Concept Design, Alibaba Group

Home & Decoration UX Design Guideline, Alibaba Group

Dasheng Cafe Brand Design, DS®CAFE

Zermattern Ski Brand Design, Zermattern

2021

VR-Video Experience Design for Spatial Commodity, Alibaba Group

2020

Automotive Aftermarket Service and Retail Experience Design, Alibaba Group

The Belt & Road Sino Germany Music Festival Poster Design, Deutsche Philharmonie

Tmall 11.11 Global Festival Shopping Guide Design, Alibaba Group

Algorithm Model of Visual Communication Design for Sub-crowd Marketing, Alibaba Group

2019

The Belt & Road Sino Germany Music Competition Brand Design, Deutsche Philharmonie

The Price Design Guideline of Taobao App, Alibaba Group

T-island Social E-Commerce Concept Proposal, Alibaba Group

2018

The Brands Site Design Guideline of Taobao and Tmall App, Alibaba Group

Tmall Consumption Activation Strategy Design, Alibaba Group

2017

Luxury Brands Tmall E-Store Design (Case: Saint Laurent, Tod's), Alibaba Group

2016

Volvo Front Steering System HMI Concept Design, Hfg Offenbach am Main

2015

Economic Suspect Graph System Design, ECIC of Shanghai Police

ZUO Design Reviewing Platform Design, ZUO Design

2014

GJ Transportation Corporation Identity System Design, Tongji University

Mark Travel Urban Tourism Application Design, Lanxi City Government, Zhejiang Province

Wecity Urban Governance Platform Design, Wuzhen Town Government, Zhejiang Province

2013

Dongjiyu Ice Orange Wine Packaging Design, Shanghai YinXing Winery

Freshbox Smart Refrigerator Product Experience Design, Freshbox

Biotech Factory Signage System Design, Yonong Biotech Group

Research
2023

The Necessity and Possibility of Design

Efficiency-Oriented XR Design Principle for E-Retail Scenario

2022

VR-Video Interaction and Technology Application in E-Retail Field

2020

A Discussion on the Connotation of Design and Aesthetic Cognition

2018

The Design Method of Brand's Customer Growth Product Based on AIPL Theory

The Theoretical Explanation of Proactive Interaction

2017

Review of the Basic Concepts of Interaction Design

Research on The Evolvement of Theory and Method of Design Effectiveness Evaluation

i.The Double Pyramid Value Constitution of Design Effectiveness

ii.Three Basic Design Logics and Seven Types of Design Media

iii.Three Attributes of Design Effectiveness Evaluation Evidence

iv.The Dynamic Model of Design Effectiveness Evaluation

2016

UGC Product Design Philosophy behind the Great Design Iteration of Instagram

2015

The Changing Role of Design with Business History over Century

Patent
2021

A Solution of Spatial Commodity Viewing based on Panoramic Video Technology, CXTA75463

A Optimization Solution of Quality Improvement and Size Reduction for Running Panoramic Video in Mobile App, CXTA83536

2020

Visual Communication Design for Sub-crowd Marketing Based on Algorithm Model and Randomized Testing Method, CXTA74246

2018

Automatic Coloring of Visual Elements based on Image Recognition, 100397686

Speak
2023

Interaction Course Lecturer, Department of Industrial Design, China Academy of Art

2022

UX Management Course Lecturer, Department of M.A., Tongji University D&I

Interaction Course Lecturer, Department of Industrial Design, Zhejiang University

2021

Interview Host, Professor Group of Central Academy of Fine Arts, Alibaba Design Week

2020

Host & Organizer, Alibaba Design Day × Tongji University D&I

2018

Guest Speaker, Yineng.FM Podcast Vol.28

2017-19

Interaction Course Lecturer, Shanghai ID Studio × Tongji University D&I

2017

HMI Topic Speecher, Shanghai Dribbble Meetup

Award
2023

Best Lecture, College-Enterprise Cooperation Courses, Alibaba Group

2022

IF Design Award, Multi-modal Product Presentation System, Mixed Media UX

Tech-Star, Annual Team Award, Chief Technology Organization, Alibaba Group

Best PM, Alibaba Design Week Organization

2021

Best Innovation, Annual Team Award, Alibaba Design

2019

Best Innovation, Annual Individual Award, Alibaba Design

2018

Best New Designer, Annual Individual Award, Alibaba Design

2017

Best New Designer, Alibaba Ace Design Award

2013

Best Top 20 Apps, FreshboxTM, IXDC